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P2B Regulation has teeth – French and Italian regulators show

P2B Regulation has teeth – French and Italian regulators show

Two recent events have brought vitality to an EU instrument that has been dormant for most of its six-year existence – Regulation (EU) 2019/1150 of the European Parliament and of the Council of 20 June 2019, on promoting fairness and transparency for business users of online intermediation services (Platform-to-Business Regulation).

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“Thanks @netflixes” is not necessarily influencer marketing, says Spanish regulator

“Thanks @netflixes” is not necessarily influencer marketing, says Spanish regulator

In a recent decision involving Netflix, the Spanish advertising regulatory body (AUTOCONTROL) had to carefully assess whether a seemingly simple Instagram post should be classified as hidden advertising or merely a recount of an influencer’s personal experience. AUTOCONTROL determined that the post did not aim at promoting Netflix products, services, or events, and that therefore no advertising occurred.