Consumer protection

Consumer Protection

Milica Basta
Attorney at law, Senior Associate
Phone: +381 11 3284 212

Consumer protection legislations in Serbia, Montenegro and Bosnia and Herzegovina are largely based on the EU regulatory framework. Yet, local precedents, are lacking. Our consumer protection lawyers have the understanding of the policy background of the business-to-consumer regulations and the expertise required to interpret those regulations.

  • Advertising: Advising on permissible ways of promotion in electronic and print media, including commercials, TV sales and product placement. Drafting sponsorship contracts and branding agreements. Completing advertising declarations. Advising on the restrictions concerning alcohol, tobacco, and tobacco products advertising. Advising on online advertising.
  • Direct marketing: Permissibility of direct marketing and advising on the use of consumers’ personal data in direct marketing efforts.
  • Pre-contract consumer information: Contents and form of required information on the goods and services offered to consumers. Advice on indication of price. Advice on product labeling.
  • Unfair commercial practices: How to avoid the risk of regulatory breaches related to misleading or aggressive business to consumer practices.
  • Conformity of goods and services & warranty terms: How to act upon requests for removal of non-conformity, termination of contract or reduction of price. Advice on time-share, package travel, long-time holiday product and other services. Drafting warranty terms.  
  • E-commerce, distant trade and off-premises contracts: Advice around online sales, delivery of digital content and e-payments. Obligations of the trader in the event of consumer’s withdrawal from a distance or off-premises contract.
  • Contractual clauses: Detecting andassessing potentially unfair contract terms. Drafting sales and services agreements and Terms and Conditions.
  • Consumer safety: Advising on general product safety and food safety requirements. Advising on and representing clients in product withdrawal and recall procedures.  
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